Likert Scale Examples: Get Surveys Right (Avoid 90% Failure)

Great! You’re interested in creating a survey using the Likert scale.

You’ve nailed your product, your website is converting, and your customers are raving fans. But how do you quantify that customer love?

Enter the Likert scale, SurveySlack. This simple yet powerful tool lets you measure attitudes and opinions, giving you data-driven insights to take your business to the next level with a free survey template (proven).

Whether you’re a seasoned marketer or just starting out, understanding the Likert scale is essential for success.

Let’s break down what a Likert scale is, how to use it, what are likert scale examples, and why it’s so valuable. You’ll be decoding insights like a pro in no time.

In this post, we’ll cover:

• What is a Likert Scale Definition?
• What are Likert Scale Questions and Examples?

What is a Likert Scale Definition?

A Likert scale is a five-point or seven-point question. Social psychologist Rensis Likert developed it in 1932. It allows survey makers to measure people’s opinions and levels of agreement. 

Likert scales are a way to scale attitudes. They let respondents show agreement, disagreement, or neutrality. 

They are widely used in fields like psychology, sociology, and market research. They use numbers to measure non-numeric data well.

Likert scales are a good way to measure customer sentiment. They cover attitudes, opinions, and perceptions. These affect how much a customer likes a product or service.

A Statista study says Likert scales usually consist of 5, 7, or 11 attributes. They are crucial for understanding customer sentiment.

Surveys gauge opinions and attitudes using tools like an online poll maker and online form builder, often including a training survey to gather feedback effectively.

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What are Likert Scale Questions and Examples?

A Likert scale questionnaire is a popular method used to measure attitudes, opinions, or behaviors. It involves Likert scale questions, examples where respondents rate their level of agreement or disagreement with statements on a scale. Common scale question examples include both 5-point and 7-point Likert scales, which vary in the number of response options.

Below are some Likert scale question examples: It will show you when to use them in market research and what insights they can give.

5-Point Likert Scale Question Examples

5-Point Likert scale examples typically include options such as “Strongly Agree,” “Agree,” “Neutral,” “Disagree,” and “Strongly Disagree.” These scales are ideal for gauging a respondent’s opinion or feelings on a topic with a moderate range of choices. Common Likert scale questionnaire items might ask about customer satisfaction, product preferences, or agreement with certain statements.

Service Quality

How would you rate the quality of our service?

• 1 – Very Poor
• 2 – Poor
• 3 – Average
• 4 – Good
• 5 – Excellent

Product Satisfaction

How satisfied are you with your recent purchase?

• 1 – Very Dissatisfied
• 2 – Dissatisfied
• 3 – Neutral
• 4 – Satisfied
• 5 – Very Satisfied

Brand Perception

To what extent do you agree with the statement: ‘This brand is trustworthy’?

• 1 – Strongly Disagree
• 2 – Disagree
• 3 – Neutral
• 4 – Agree
• 5 – Strongly Agree

Likelihood to Purchase

How likely are you to buy from us again?

• 1 – Very Unlikely
• 2 – Unlikely
• 3 – Neutral
• 4 – Likely
• 5 – Very Likely

7 Point Likert Scale Question Examples

On the other hand, 7 Point likert scale examples offer a broader range of responses, allowing for a more nuanced view of respondent opinions. These scales might include options like “Strongly Agree,” “Agree,” “Somewhat Agree,” “Neutral,” “Somewhat Disagree,” “Disagree,” and “Strongly Disagree.” The Likert scale survey can capture subtle differences in attitudes or perceptions, making it more sensitive to variations in responses.

Customer Satisfaction

How satisfied are you with our product?

• 1 – Very Dissatisfied
• 2 – Dissatisfied
• 3 – Somewhat Dissatisfied
• 4 – Neutral
• 5 – Somewhat Satisfied
• 6 – Satisfied
• 7 – Very Satisfied

Brand Loyalty

How likely are you to recommend our brand to others?

• 1 – Very Unlikely
• 2 – Unlikely
• 3 – Somewhat Unlikely
• 4 – Neutral
• 5 – Somewhat Likely
• 6 – Likely
• 7 – Very Likely

Product Quality

To what extent do you agree with the statement: ‘This product meets my expectations’?

• 1 – Strongly Disagree
• 2 – Disagree
• 3 – Somewhat Disagree
• 4 – Neutral
• 5 – Somewhat Agree
• 6 – Agree
• 7 – Strongly Agree

Customer Experience

How would you rate your overall experience with our customer service?

• 1 – Very Poor
• 2 – Poor
• 3 – Fair
• 4 – Neutral
• 5 – Good
• 6 – Very Good
• 7 – Excellent

Incorporating 7-point and 5-point likert scale examples into your market research can significantly enhance your understanding of customer attitudes and behaviors. By utilizing these scales effectively, you can gather actionable insights that drive informed decision-making and improve overall business performance.

Final Thoughts

The Likert scale is valuable for researchers. It helps gauge opinions and attitudes. It offers a simple way to collect data. It is effective and goes beyond a yes/no response, providing a spectrum of feelings. However, it’s important to know the limits. Respondents have a limited understanding of the scale. Also, the data is ordinal.

Carefully craft Likert scale questions or Likert questionnaires to consider their potential drawbacks. You can use them to gain valuable insights from surveys. Now, it’s time to put these questions into action! Tools like SurveySlack.com can help you craft engaging surveys that truly make a difference.

FAQs About Likert Scale Examples