70+ Brand Awareness Survey Questions You MUST Ask! 

Is your brand invisible to your audience? You’re not alone.

Most businesses think they’re memorable—until stagnant sales and silent social feeds reveal the truth. Without data-driven insights into how customers perceive your brand, you’re navigating blind.

That’s where brand awareness survey questions become your secret weapon. This guide delivers 70+ proven questions to measure recognition, pinpoint gaps, and refine your strategy—fast.

Whether you’re a startup or enterprise, SurveySlack’s intuitive online survey maker (no Slack affiliation!) lets you create a survey in minutes using ready-made survey templates for instant insights.

Stop guessing and start growing.

In this post, we’ll cover:

• What is a Brand Awareness Survey?
• Brand Recognition Questions
• Brand Recall Questions
• Brand Perception Questions
• Brand Loyalty Questions
• Brand Association Questions
• Brand Usage Questions
• Brand Trust Questions
• Brand Advocacy Questions
• Brand Differentiation Questions
• Brand Improvement Suggestions

Here we go!!

What is a Brand Awareness Survey?

What if your brand vanished tomorrow? Would anyone notice? A brand awareness survey is a diagnostic tool that measures how recognizable, memorable, and distinct your brand is to your audience. By asking strategic brand awareness survey questions, you uncover whether customers recall your brand unaided, associate it with key values, or confuse it with competitors. These surveys reveal gaps between how you think you’re perceived and the reality—so you can fix weak spots, double down on strengths, and craft messaging that sticks.

Must Read:

• 5 Best Types of Survey Questions [2025]
• 75+ Post Webinar Survey Questions — Examples & FAQs (2025)

Brand Awareness Survey Questions for Recognition

These questions serve as a brand recognition questionnaire that helps you measure how easily your audience can identify your brand’s visual elements and messaging. Incorporating these brand awareness survey questions in your study provides insights into your brand’s presence compared to competitors, making it an essential part of any survey for brand awareness.

1. How familiar are you with our brand?
2. Can you identify our logo among a list of similar logos?
3. Which of the following brands have you heard of? (List includes our brand and competitors)
4. How often do you come across our brand in your daily life?
5. Can you recall where you last saw or heard about our brand?
6. Do you recognize our brand’s tagline or slogan?
7. How easily do you recognize our brand compared to others in the same industry?
8. When you think of [product/service category], does our brand come to mind?
9. Have you ever used any of our products or services?
10. Are you aware of the full range of products or services our brand offers?

Brand Awareness Survey Questions for Recall

Designed to assess spontaneous memory, these questions capture how well consumers remember your brand without cues. As a key component of a questionnaire on brand awareness, these brand awareness survey questions help determine the impact of your messaging and advertising on long-term recall.

1. Without any prompts, can you list brands that come to mind when thinking of [product/service category]?
2. What is the first brand you think of when considering [specific product/service]?
3. Can you recall any of our recent advertising campaigns?
4. How often do you think about our brand when considering a purchase in our category?
5. What products or services do you associate with our brand?
6. Can you name any events or promotions we’ve recently held?
7. When was the last time you thought about our brand?
8. Which brand comes to mind first when you think of quality in our industry?
9. Can you recall our brand’s mission or core values?
10. What differentiates our brand from others in your memory?

Brand Awareness Survey Questions for Perception

These questions function as a brand perception survey questions sample, offering insights into how consumers view your brand’s quality, values, and reputation. By including these brand awareness survey questions examples in your questionnaire, you can identify both strengths and areas needing improvement in public perception.

1. How would you describe our brand in a few words?
2. What three words come to mind when you think of our brand?
3. How would you rate the quality of our products/services?
4. How trustworthy do you find our brand?
5. Do you associate our brand with positive or negative experiences?
6. How well do you think our brand aligns with your personal values?
7. How innovative do you consider our brand to be?
8. How likely are you to recommend our brand to others?
9. What emotions do you feel when you think about our brand?
10. How does our brand’s image compare to other brands in the same industry?

Brand Awareness Survey Questions for Loyalty

Focusing on customer commitment, these questions measure repeat purchase intent and overall satisfaction. They are a vital part of any questionnaire about brand awareness, helping you pinpoint what keeps your customers coming back and how you might boost loyalty through refined strategies.

1. On a scale of 0-10, how likely are you to continue purchasing from our brand?
2. Have you recommended our brand to friends or family?
3. What would make you switch to a competitor’s brand?
4. On a scale of 1-7, how satisfied are you with your overall experience with our brand?
5. How often do you choose our brand over others?
6. How likely are you to try new products from our brand?
7. What motivates your loyalty to our brand?
8. Have you participated in any of our brand’s loyalty programs?
9. How do you feel about the value for money our brand offers?
10. What improvements would make you more loyal to our brand?

Brand Awareness Survey Questions for Association

These questions explore the attributes, emotions, and imagery that consumers connect with your brand. As part of your survey questions for brand awareness, they reveal which characteristics and values resonate most, offering a clear picture of your brand’s identity in the marketplace.

1. What attributes or characteristics do you associate with our brand?
2. Which celebrities or public figures do you think align with our brand?
3. What colors or imagery do you associate with our brand?
4. Are there any sounds or jingles you connect with our brand?
5. What lifestyle or values do you think our brand represents?
6. Which other brands do you believe are similar to ours?
7. How does our brand make you feel?
8. What events or occasions do you associate with our brand?
9. Are there any slogans or phrases you link to our brand?
10. What social causes or community initiatives do you associate with our brand?

Brand Awareness Survey Questions for Usage

This set of questions examines how frequently and in what context consumers engage with your products or services. Used within a brand awareness questionnaire, they provide valuable data on usage patterns, informing product positioning and communication strategies.

1. How frequently do you use our products or services?
2. Which of our products or services do you use the most?
3. For what purposes do you typically use our products/services?
4. Have you ever stopped using our products/services? If so, why?
5. Do you use our products/services more or less than those of our competitors?
6. What time of day do you usually use our product/service?
7. Have you discovered new uses for our products/services?
8. Do you use our products/services alone or with others?
9. How does the usage of our products/services fit into your daily routine?
10. Have you ever combined our products/services with those from other brands?

Brand Awareness Survey Questions for Trust

Critical for understanding customer confidence, these questions evaluate how much consumers trust your brand to deliver on promises. Including these brand awareness survey questions in your analysis helps uncover the reliability factor, a key element in any questionnaire for brand awareness.

1. How much do you trust our brand to deliver on its promises?
2. Have you ever felt misled by our brand’s advertising or communications?
3. How confident are you in the quality of our products/services?
4. Do you believe our brand values align with your personal values?
5. How transparent do you find our brand’s business practices?
6. Have you experienced any issues with our products/services? If so, how were they resolved?
7. How likely are you to forgive our brand if it makes a mistake?
8. Do you feel our brand communicates honestly and openly with its customers?
9. How secure do you feel when providing personal information to our brand?
10. Would you consider our brand to be reliable and dependable?

Brand Awareness Survey Questions for Advocacy

These questions gauge the likelihood of customers recommending your brand to others. They are an essential part of any survey for brand awareness, as positive advocacy is a strong indicator of customer satisfaction and organic growth potential.

1. How likely are you to recommend our brand to friends or family?
2. Have you ever shared positive experiences about our brand on social media?
3. What motivates you to advocate for our brand?
4. Have you participated in any referral programs offered by our brand?
5. How do you usually describe our brand to others?
6. Have you ever defended our brand in a discussion or debate?
7. What would encourage you to promote our brand more actively?
8. How do you feel when someone criticizes our brand?
9. Have you introduced our products/services to others? If so, how did they respond?
10. What platforms do you use to share your experiences with our brand?

Brand Awareness Survey Questions for Differentiation

These questions focus on what sets your brand apart from the competition. As part of your questionnaire on brand awareness, they help identify unique selling points and competitive advantages, ensuring your brand stands out in a crowded market.

1. What sets our brand apart from competitors?
2. Which unique features of our products/services do you value most?
3. How does our brand’s customer service compare to others?
4. In what ways do you think our brand leads the industry?
5. What aspects of our brand do you find most memorable?
6. How do our brand’s values differ from those of competitors?
7. What innovations have our brand introduced that you appreciate?
8. How does our brand’s quality compare to others in the market?
9. What emotional connection do you have with our brand that you don’t feel with others?
10. How do you perceive our brand’s reputation in the industry?

Brand Awareness Survey Questions for Improvement

Inviting constructive feedback, these questions ask customers how your brand can enhance its offerings. Including such questions on brand awareness in your survey provides actionable insights for future improvements, ensuring your brand continues to evolve based on real customer input.

1. What areas do you believe our brand could improve upon?
2. Are there any products/services you wish our brand would offer?
3. How can we enhance your customer experience?
4. What changes would make our brand more appealing to you?
5. How can we better meet your needs and expectations?
6. What do you think of our brand’s pricing? Any suggestions?
7. How can we improve our communication with customers?
8. Are there any partnerships or collaborations you’d like to see our brand engage in?
9. What feedback do you have regarding our recent product/service updates?
10. How can we make our brand more accessible to you?

FAQs About Brand Awareness Survey

Final Thoughts

Brand awareness isn’t guesswork—it’s a science.

We’ve explored 70+ strategic brand awareness survey questions to measure recall, loyalty, and perception. Each category, from unaided recall to trust metrics, equips you to diagnose gaps and refine your brand’s visibility.

Ready to act? Use SurveySlack’s ready-made free survey templates (no relation to Slack!) to turn these questions into polished surveys in minutes. Capture insights, analyze trends, and transform data into actionable strategies.

Stop leaving brand recognition to chance. Launch your survey today—your audience is already talking.

Are you listening?