You’ve given your survey a lot of consideration. You thought about the questions you wanted to ask first. Then decide how many questions you’ll ask and how you’ll ask them. The next step was to figure out who you wanted to send the survey to. Now you’ll need to figure out when the optimum time is to send a Survey Email. The last thing you want is for your survey to go unnoticed.
Unfortunately, this is something that will happen from time to time. Varied types of surveys have different response rates. Customer satisfaction and market research surveys, which have a response rate of roughly 20%, are on the low end. Employee surveys, which have response rates of 25-60%, are on the upper end. To increase your survey’s response rate, make sure it reaches your target audience at the proper moment. So, when is the ideal time to conduct an email survey, and what is the most appropriate time to send a survey email?
Why Is Survey Timing Important?
Sending a survey to someone who doesn’t want to receive it will get a negative response; most people will ignore it or rush through it to get it over with. In either case, you’ll get erroneous results. To ensure that your survey gets sent at the appropriate time, ask yourself, “What is the purpose of my survey?” This will aid in determining when surveys should be sent out.
You don’t want to email a survey to an employee late at night when they’re winding down for the day; while they’re likely to see it on their phone, they’re just as likely to ignore it or find it annoying because it’s coming to the outside of business hours. Save that sort of survey for when you’re at work.
When it comes to consumer surveys, you don’t want to send someone a survey just after they buy something, asking them, “How would you rank your new phone?” On a Likert scale, before they’ve had any practice with it, they’re unlikely to offer you a good depiction of their thoughts. Customers will be able to reply positively or adversely to their purchase selections and offer you actionable results if you wait a few weeks.
However, after you’ve made the decision to submit a survey, there are some days and times that are considered the most acceptable.
What Is the Most Appropriate Time to Send a Survey Email, and why is survey scheduling so important?
A link to the survey you want your email list to reply to is included in a survey email. It’s best practice to include not only a link in a survey email, but also a survey description, survey timing, and why the respondent should care enough to do it. If you’re providing an incentive, make sure to mention it in the email. Before they start doing your survey, your respondents should know exactly what to expect.
Several Survey Emails
Consider sending several survey invitation emails to your potential responders. Send a heads-up email a week before sending a survey email to generate anticipation. This email should inform your contacts that they will get a survey email within the following week. It should also provide them a cause to participate in the survey whenever it arrives. If you have a close relationship with your consumer, this step is a smart idea because it feels more personal than sending them a survey email out of the blue.
Send an email with a link to the real survey after the invitation survey email. This is the most crucial email in your batch of emails to forward. It should have the greatest rate of open of all of them. Include what the study is about, why your responder should be interested, any incentives, how long it will take, and when it will end.
When your survey’s deadline approaches, send out one last email to remind respondents who haven’t completed it yet. It’s critical to segment your list so that you only send emails to those who haven’t completed your survey yet. Use a headline that says something like “Last Chance!” or “Only Two Days Left!”
It’s a good touch to send a thank you email to everyone who took part in your survey when it’s over. This demonstrates how much you value their input and, ideally, motivates them to react again in the future.
When Is the Best Time to Send a Survey Email?
The optimum time of day to deliver a survey is primarily determined by your respondents’ daily routines and schedules. Now that you know the different sorts of survey emails to send to your respondents, it’s time to figure out when to send your survey in order to collect the most replies and provide the best experience possible. A greater open rate translates to a higher response rate.
First, figure out who your target audience is. Is your survey a business-to-business, a customer-to-business, a student-to-business, or an employee-to-employee survey? At different times of the day, different audiences respond. If your target audience includes workers who work a 9-to-5 schedule, for example, the optimal time to send out a survey is within that time frame because they are already seated in front of their computer.
Unfortunately, there is no such thing as a magical hour that guarantees a better response rate. If you send out email marketing on a regular basis, check your statistics to determine which days of the week have the best open rate. While this approach does not consider the content of an email, it does provide you with a general notion of when your email list prefers to open their emails. Make a note of any patterns of greater open rates on specific days of the week; this will come in handy when determining the ideal day to send out a survey.
If you don’t have any historical email data to work with, find out who your target audience is and when they’re most likely to check their inbox. You may also use CoSchedule’s latest research to send your email. The best times to send out surveys, according to their research, are 10 a.m., 8 p.m., 2 p.m., and 6 a.m. These times can be used as a starting point, however we recommend utilizing your own data first. Use A/B testing to send the emails at different times to see which one works better in the end.
It’s just as crucial to send a survey email on the best days of the week as it is to pick the optimum time of day to send it. Cross Friday through Sunday off your to-do list right now. Allow people to enjoy their weekends without having to deal with any more junk in their inboxes. Look at which days of the week had the most openings and the best click-through rates if you’ve sent survey emails in the past. Choose this as your send day if there is a clear winner.
What is the best time to send a survey email without previous data?
Examine your audience once more if you don’t have any past email data to work with. What day of the week would they be most likely to open and respond to an email? Mondays are usually stressful for most people, especially at work, so crossing it off your list is a good idea. The best response rates are on Tuesdays, Wednesdays, and Thursdays. Try the suggested peak hours stated above in combination with these days of the week in an A/B test to identify your best-performing email timing. The ideal time to send a survey email, according to CoSchedule, is Tuesday at 10 a.m., followed by Thursday at 8 p.m., and Wednesday at 2 p.m. The more email days and times you may test in the future, the higher your open rate will be.
Market Research can also be affected by a lack of prior email data. When conducting market research, it’s critical to identify your target demographic and potential consumers in order to develop an efficient marketing plan and receive the desired reaction. For example, depending on earlier assumptions about attributes such as location, age, and work title, it would be fascinating to guess the ideal day of the week to send a survey to your client profiles.
Other Email Survey Suggestions
When sending an email, you should also think about the subject of the surveys. If you’re asking for feedback after someone has visited your store, made a purchase, or eaten at your restaurant, you should send the email within 48 hours after their visit or transaction. This permits people to reply while their memories of the event are still fresh. They are less likely to answer if you delay delivering the survey since it is no longer relevant to them. Also, see our recommendations for crafting post-event survey questions to discover how to collect important feedback on an event’s overall experience.
Your email survey should also convey a feeling of urgency to respondents. If someone receives an email encouraging them to participate in a survey but does not have a strict deadline to meet, they will be less likely to do so right away.
Your topic line is also important for attracting more people to your event. Before they even open the email, let your contacts know what you’re up to. Subject lines such as “We cherish your input” or “Take our survey and receive a $10 gift card” are simple methods to let your contacts know what the email is all about. If you’re giving any sort of incentive, put it in the subject line to boost your open rate.
You should also explain why you choose your contacts to participate in the survey. Tell them why you’d like to hear from them. This is an excellent chance to make your respondents feel unique, which will increase their likelihood of responding to your surveys.
Finally, make sure your survey emails are mobile-friendly for the optimal experience. Mobile devices are used by the majority of individuals to open emails. Your contacts will be less likely to complete the survey if it is not mobile-friendly. You don’t have to bother about making your surveys mobile-friendly because SurveySlack takes care of it automatically.
You’re already well on your way to generating more replies if you’re considering things like the optimum time to submit a survey. Following these best practices will guarantee that you are doing all possible to increase the number of survey replies.
At SurveySlack, we’re dedicated to providing you with the greatest possible replies that will help you better your business. Our survey design and marketing tool will walk you through every stage of the process so you can make the right selections for a successful survey. We also provide a variety of survey templates, ranging from customer satisfaction feedback to NPS surveys, for all of your survey needs.
Make sure to utilize scheduled surveys the next time you send out a survey (SurveySlack feature). You’ll make your respondents feel less annoyed and more inclined to answer if you use the optimal time to submit a survey. That’s exactly what you’ll need to run a successful survey with a large number of replies.